The long-awaited dream of international divisions is simply a dream

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My son was playing 2K when suddenly he appeared before me. He began to quote the Warriors roster, Steph Curry, and I was like, "How is it possible that he's up till 10 pm in NBA2king the evening to watch these games? He's only seven years old!" He's learning all about 2k and who's good according to their scores in 2K.

For Donohue , it underscores what he calls the "transformation happening in the way young people consume media and how different it's getting." For companies, that means that esports can be "a great way for partnersto, for example, to talk to the younger crowd that might not be on conventional channels.

"The NBA is learning too about this new audience and what they want to discover. "The most significant difference between the esports I've seen compared to traditional sports is the voice of fans, the voice of the fan" Donohue says.

Twitch chat capabilities on Twitch broadcasts is an illustration of this. "The Twitch chat function is constantly active and we monitor it to ensure that we keep our fans interested and engaged, but it's also a great way to get immediate feedback and to make changes to our broadcasts... We're talking about "hey, the fans want the camera angle as well as the hidden content" which is described by Donohue as "almost becoming a standard for the younger customer, it is that you're actually listening."

The NBA 2K League does not have to abide by conventional restrictionsThe NBA 2K League's major benefit is the fact that it can play anywhere. It is an advantage that is carried over into the newly announced draft process as well as tapping into international markets. The NBA itself has done great work to grow the brand's visibility overseas but to Buy MT PS4 date, it has only been playing in a few games in countries like Paris, London and China. The long-awaited dream of international divisions is simply a dream.

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